As part of Tendencies 21, he is taking care of a number of projects involving different campaigns related to music or popular culture for brands such as Coca-Cola, Burn Energy, Etnia Barcelona or Orange. Being experienced in various fields of the music business (international communications of Sziget Festival management, founder and CEO of Eastaste music licensing till 2018 and founder of Budapest Showcase HUB) he has been involved in a number of national and international programs.